Look Up-Campaign in Australia; anything similar elsewhere?

Taking the train in Melbourne (Australia), I saw what was one of the first useful ads on the big screens that pepper the train station: a campaign called Look Up, something I had not heard of before.

I’d attach an image but apparently can’t. Anyway, the website (see below) has a well-presented 60-page report on some of the science of focus, attention etc. I thought this was excellent - has anyone seen anything similar elsewhere?


Nice!! Looks like the opposite of Phone Zombies and similar in idea to this campaign in the Netherlands.

If the organization isn’t making money on this ask if we can spread it over here…

I love it when great minds think alike. We are slower on this, but are creating a Lookuppodcast.com.