Look Up-Campaign in Australia; anything similar elsewhere?

idea
campaign

#1

Taking the train in Melbourne (Australia), I saw what was one of the first useful ads on the big screens that pepper the train station: a campaign called Look Up, something I had not heard of before.

I’d attach an image but apparently can’t. Anyway, the website (see below) has a well-presented 60-page report on some of the science of focus, attention etc. I thought this was excellent - has anyone seen anything similar elsewhere?


#2

Nice!! Looks like the opposite of Phone Zombies and similar in idea to this campaign in the Netherlands.


#3

If the organization isn’t making money on this ask if we can spread it over here…


#4

I love it when great minds think alike. We are slower on this, but are creating a Lookuppodcast.com.