During last Mozilla Open leaders call, Kostas Stathoulopoulos, Data scientist at Nesta UK, suggested to me to create an infografics about what I was telling him and his other two colleagues: the harmful building blocks of most of the apps that distract us and make us consume our time and happiness there, instead of focussing on our life goals and the little daily steps to accomplish them.
So I’d like to follow his idea and create an infographic about it.
Here’s some example of those UI harmful building blocks:
infinite scroll: following the hook model of Nir Eyal, variable reward is one of the most powerful ways to hook our attention and retain it. When we scroll down our social home, for example, we wait for a potential reward (a cool photo or video), that may come out or not. While we wait for it, our brain is fed with some dopamine, that comes for our expectation of the reward (not from the reward itself, which may even never come - like at the slot machine)
red circle or square with number of unseen notifications: the red colour means danger to a lot of animals, and to humans too. So we have the strong desire to remove any red circle or square from our sight. Thus in the app we are driven to look for any new notifications.
Number of followers / number of likes / any other metrics about social activities: numbers stick to us very strongly and make all seem like a game. And in any game we want to win. So we tend to put a lot of effort in increasing the number of our followers or likes to our posts, even if behind that number there’s no real meaning or attachment by others.
Does anybody want to contribute to this list (I can create a wiki post for that)?
And once we have the list done, does anybody want to contribute to the creation of the infographic?