The next infographic I’d like to create is about the other half of the interaction between users and the app. More specifically, not the visible half - the UI - but the invisible one - the logics and algorithms behind that. The objective is always the same: keep the user glued at the screen as long as possible.
Here’s a list of some items I’d like to include in the infographic:
- Algorithms compute how your home feed is built, alternating joyful (-> serotonin) posts to angry/violent ones (-> adrenaline), in order to trigger emotions that will keep you scrolling again and again.
- The recommended items on the right (ie on youtube) are computed as being the most clicked ones from all users that watched the same video you are on. Usually the recommended content is not a better version of the video you are watching, but its a more extreme one, in order to attract you and make you click on it (ie: you are watching a video about how to make pizza and the top recommended video is about a girl who ate 100 pizzas in one day, or bulimic people… something that triggers in you stronger feelings).