Hey guys, my name is Nico and I am a student from Germany.When I first read about this movement I was thrilled to learn more about it and it also was the iniatiative why i decided on my thesis topic I have to write as a last university assignment.
My topic is "future concepts of Online Marketing/ Social Media Marketing with regards of the decreasing acceptance of chosen social media platform(s).
For this I am planning to conduct expert interviews with marketing managers and how they see the changes and how they will adapt to the growing target audience.
So I was hoping maybe somebody in this discussion group can share his or her opinions about it and provide me with some input/ ideas. I am struggling a bit to find valid sources/ literature to quote.
Looking forward to some replies under this topic, anything is much appreciated! Have a great weekend and kind regards from Berlin/ Germany