Hi there everyone:
I’m Alex, a hypnotherapist and addiction counselor who founded TRIBE; Canada’s earliest and one of its largest online communities. I’ve operated TRIBE for nearly 25 years now, so I guess that kind of makes me a pioneer in Canadian tech. or perhaps even a dinosaur
For a few years now I’ve been watching the impact of social media on society in general and on my friends specifically. After reading Nir Eyal’s book HOOKED, and especially Natasha Dow Schüll’s excellent Addiction by Design: Machine Gambling in Las Vegas, I decided to explore social media triggers and addictive design components in depth from a hypnotherapist’s perspective.
A lot of what happens to people as they engage with social media is below their level of awareness. Automatic behaviors are installed in users unconsciously by repeated use of social media products, making it very difficult or even impossible for people to quit or cut back on social media use, even if they try.
Time is the most valuable resource we have, and social media companies have convinced people to donate hours a day of their most valuable resource; their time - for free, and they have installed triggers in people to perpetuate this distraction.
But what nearly every news story has missed is the enormous loss of productivity caused by these social media products. People’s attention is being defocused away from their careers, businesses, friends and families into a world of artificially manufactured engagement. It turns out that even using an hour less social media a day gives you an extra hour to spend with your kids, your work, or be engaged with things that’ll actually improve your life.
Many people are now using apps like Moment to measure their daily phone use and are shocked to find they still spend 2-4 hours a day on social media. But when they try to cut back, they find they can’t. Knowing how much time you waste on social media and actually doing something about it are two different things, so I wanted to build a therapeutic product to help people use their full potential to disengage from social media.
The unconscious mind and automatic behaviours are addressable with hypnotherapy, so I created a specialized therapeutic audio download called UNHOOKED - Break Free From Social Media which is carefully designed to help people reduce their social media use or even quit social media, much more easily.
UNHOOKED is a 30 minute audio download you listen to once a day for a week, and then once a week for a month. UNHOOKED gets you into a very deep meditative state by combining therapeutic metaphors and suggestion. It allows you to unconsciously block social media triggers and refocuses your attention on things that are more essential to your life.
As far as I know, it’s the only product of it’s kind. UNHOOKED works nicely with other tools you may use (like Moment), and people and therapists have been quite happy with the results.
I’d love to have UNHOOKED added to your resource list at https://humanetech.com/take-control/ if possible.
Thanks,