Extract from the book 'The age of surveillance capitalism' by Shoshana Zuboff

I’m reading ‘The age of surveillance capitalism’ by Shoshana Zuboff, and I just came to this piece of text that seems to me very important:

“If there is to be a fight, let it be a fight over capitalism. Let it be an insistence that raw surveillance capitalism is as much a threat to society as it is for capitalism itself. This is not technical undertaking, not a program or advanced encryption, improved data anonymity, or data ownership. Such strategies only acknowledge the inevitability of commercial surveillance. They leave us hiding in our own lives as we cede control to those who feast on our behavior for their own purposes. Surveillance capitalism depends on the social, and it is only in and through collective social action that the larger promise of an information capitalism aligned with a flourishing third modernity can be reclaimed.”


Thanks for sharing it @micheleminno! The Age of Surveillance Capitalism is a little bit of a slog, but it’s worth every page. I totally recommend that book.

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