First of all, I 110% love what you are doing with Nudge. The only reason I’m not using it regularly is missing Firefox support, which I know you’re aware of already.
I generally really like it. The examples on each step are great especially. It’s good because Nudge has many features, and this allows me to configure them one-by-one. That said, there are some small issues.
A quick UX analysis
- There is no previous button, though the browser previous button worked this is not intuitive on a 1-page site. People might be afraid to lose their progress. (UX principle: allow undo & escape routes)
- There is visible completion status / progress bar. People like to know how long this will take.
- I would have liked to see a simple list of features on the very first slide, to know what I’m about to configure (“OK, I installed this without reading the description fully. What’s in it for me? Why should I go ahead and click next?”).
- There is no proper closure to the flow. I didn’t know what to do or feel at the end. Add in a confirmation of the end a “reward” for completion. You could have on the last slide: “Congrats! You now successfully configured your Nudge environment. You can now close this tab. Here are your settings if you want to change something, you can also always find them in blabla… ]
- The toggle for each feature is quite non-standard: long and rectangular. I wasn’t sure if it was a toggle button at all. It’s also weird that the big Enable action button on the bottom switches the toggle on the top, especially if there is text between it. Maybe
- Make the toggle look more standard (rounded)
- Put it right above the action button & below the description texts, so they are more cohesive.
- Include a small help-text “[feature] enabled” to reflect the button state.
- For the Hider: clicking “Show the section that Nudge hides” shows checkboxes, but most of them were disabled & I couldn’t control them.
Maybe “choose” is a better verb if you can control them: “Choose the sections that Nudge hides”.
On your challenge
I really appreciate your openness here on your monetization efforts. I think the many features (which I personally love) are also a curse: it’s hard to grasp immediately, so it’s a hard sell to a general public. A “set of anti-internet addiction tools” is unfortunately quite vague.
This flow helps with onboarding & retention after install, but I guess you could try focusing & simplifying your marketing before install to 1 or 2 tools that provide the most unique value to people? Where the need is the largest and no other tools exist yet? Maybe try selling the idea to friends-of-friends in different ways, and see what works best.
It’s something @loundy has been struggling with and hammering on with his start-up too I think.
All the best!