Great article, and you are spot on @paulwduignan! This is certainly a business model that would work.
Personally I think, like you, that the solutions should be found in these kinds of business models. I would go even further than that. IMHO the problems currently defined by the Center for Humane Technology do not address the root causes properly, as I’ve argued in other topics. We need entirely different, better economic models - better alternatives for modern capitalism, if you will! Business models that can arise alongside grassroots movements (like this community), because in the current business world the incentives are just not there. Its all about the money, making a profit.
I am thinking about a non-profit humane tech startup, where I try to give shape to these ideas, and that has concepts that are similar - though different - to your article.
The ideas involve themes like sustainability and happiness and leading a modest lifestyle, rather than striving to become rich and famous (though that is still possible if that is your ambition).
I have shared your article on LinkedIn. Thanks so much, you are on to something!