Dogfooding: Using campaigns to strengthen our projects and community

“Dogfooding” Campaign Theme



Simple measures can greatly increase digital wellbeing, once people are aware of their tech habits.


  • Community building
  • Volunteering & ‘recruitment’
  • Continuous improvement


  • Create awareness of the harms of prolonged screen use.

  • Draw attention on ways to change behavior and habits with simple exercises.


Dogfooding - a common term used in tech circles - or ‘Eating your own dog food’ simply means that you use your own product yourself (see also: Wikipedia). In this case it means, building the Awareness Campaigns project, as well as the Humane Tech Community itself, using campaigns.

Both the Awareness Campaigns project and the community are crowdsourced initiatives. There is no limit to the ideas we can produce, and the initiatives we can start. That is, provided that we have the capability to dream them up, and then follow-up execute them. We need strength in numbers. And here there is also no limit to the people who can participate.

We need skilled campaigners, marketeers, graphics artists, web and user experience designers, behavioral scientists, experts in any humane tech field: healthcare, privacy, education, childcare, sociology, etc.

The target audience of this theme therefore are activists, volunteers, people with all kinds of backgrounds and expertise, who are worried about current tech trends, and are ready to ‘roll up their sleeves’ and get to work. To help affect change, and improve our society.

Thus, thiis theme is about raising the awareness with these people: that we exist, and that there are solutions in the works, of which they can be part, be a player.


  • This theme does not require a high-level strategy. Strategies can be found on individual campaigns.



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