Hello Humane Tech Community!!
I currently am working on a high-profile project for one of the largest international advertising holding companies that I think would be great to get some input from members of this group on. The focus of the project is to address the future of the internet and our mixed reality digitized society in a way that the original internet revolution failed on in order to create a more “humanistic internet”- namely that we did not address the negative consequences of the digital age as they arose and thus the internet ecosystem became more designed around getting people to click on ads and collect data on them than it was around creating a genuinely positive ecosystem for people that provided regular value to people’s lives (and to us, this is largely at the fault of advertising and ad-tech companies). Our hypothesis is that the ad-tech industry (and specifically the agencies and brands) needs to address these issues proactively to avoid the future “mixed reality” world going down the same click-bait and data-crazy path that it is on, or else the rules governing this ecosystem will be written exclusively by politicians in reaction to headlines, which both advertisers and consumers will lose out on. The only viable future of the internet + AR/VR is to make it people/individual focused rather than brand focused if we all want to have a productive yet profitable ecosystem.
Therefore, I am looking to talk with anyone who believes they have a concrete product, idea, set of formal guidelines, or specific expertise around how to improve the social ecosystem of the internet, even if it is around a different aspect of future tech that is not specifically advertising related (you would be surprised how much of the world comes back to ad-tech because ad-tech manages most of the world’s data as many of you know). This could be a rare opportunity to get your ideas in front of global leaders in the advertising industry and help make a dent in changing the industry’s culture of putting profits over people. We are currently working on a project to change how the media is measured (ie. what determines success) so this could be a great chance to provide input on that as wlel. I can promise that anything you share will be attributed to you (if you want) and we will only share with others what you approve is ok to share.
Please let me know if you have any questions for me; I am an open book on this front. Very eager to hear from some of you, and if you feel you have a contact from outside this group that it would be good to talk to too, please pass the info along :). Thanks for being an awesome group of people!!