Can anyone be an digital wellbeing coach?

Hi community,
I recently see lots of people claiming to be “experts” in digital wellbeing, and quoting same dubious research (for example, on gold fish and attention span). Since I run an ICF-accredited coach training in digital wellbeing, I wanted to share some ideas re credibility in this field, as well how to identify credible research, and what overall coaches do.
If someone is interested in learning more about careers in this field, please join us this Saturday 16.00 BST (that’s morning in the US), it’s free if you are joining on the day, registration and details here.
Additionally, would love to hear your opinions about establishing standards in this field.