Hi Harinda! Yes, I am involved with a startup for five years now, and we have a piloted and tested MVP and marketplan for just what you are seeking. Here is a general presentation
Our core principle is to replace the third party network model with internet users themselves, turning internet users into partners, not products (I call this the “active audience”). Its not disruptive to the media marketplace or publishers, but it is disruptive to any third party network, and our MVP takes on Google and gives pubs the ability to take back their audiences from Facebook in terms of monetization.
Please feel free to reach out if you have any questions, and thanks for asking 