From the article:
Mori’s Uncanny Valley concept captures the effects of making machines more human-like, with byproducts in the form of strangeness and alienation. In offloading our social interactions to technology, we are in the process of taking familiar aspects of being human and making them equally strange. The New Uncanny Valley is the gap between the physical world and its expression on the Internet. It contains contradictions involving social values and personal morality.
Be sure to read this one.