Hi Zach,
It is great suggestion, but has its implications. There were prior topics on this forum, but I could just find this one: The Fantasy of Opting Out
A number of softwares exist that implement the obfuscation strategies you mention. There is a browser extension that changes the browser tag continuously so you appear as a different browser on each request. Disadvantage is that this behavior can also be detected and can make you stand out more instead of less. Plus browser fingerprinting techniques may still uniquely identify you.
There is another extension that randomly clicks (in the background, without you noticing) all ads that are on a page, so that any profile that is compiled from that does not reflect your personal interests. This is also dubious in effectiveness, and helps the ad companies rake in money.
These are the reasons I never included these types of projects on awesome-humane-tech.
Note: A New Digital Manifesto (found via HN) includes the “Right To Hide”:
Users have the right to take measures that hide their identity online and in real-life. Users have the right to form multiple identities, and to choose which identities they want to use to communicate, transact, publish, or consume content. Users have the right to simultaneously exercise their Right to Hide and their other digital rights.
When people or platforms attempt to obtain personal information from a user or to forcibly associate them with a single identity, users have the right to lie and to subvert technologies that would unmask them.
Users have the right to build and distribute software that hides their identity. Users have the right to teach other people how to subvert software and how to lie to organizations and individuals that attempt to deanonymize them.