Just read this on the NPR site:
No Cash Needed at This Cafe. Students Pay the Tab with Their Personal Data.
A few paragraphs from the article:
Shiru Cafe looks like a regular coffee shop. Inside, machines whir, baristas dispense caffeine and customers hammer away on laptops. But all of the customers are students, and there’s a reason for that. At Shiru Cafe, no college ID means no caffeine…
Sarah Ferris [is] assistant manager at the Shiru Cafe branch in Providence, R.I., located near Brown University.
Ferris will turn away customers if they’re not college students or faculty members. The cafe allows professors to pay, but students have something else the shop wants: their personal information.
Companies can host recruitment sessions inside the cafe. Two Brown students, in a letter to The Brown Daily Herald, called for a boycott of the cafe in December, calling into question the principles of some sponsor companies:
“According to The Herald’s article about the Shiru Cafe, ‘last year, 40 percent of JP Morgan Japan’s new hires were Shiru Cafe patrons.’ This statistic is alarming, given that JP Morgan engaged in deceitful financial practices which likely contributed [to] the 2008 financial crisis and then became the only large financial institution to make a profit during the crisis.”
But if handing over personal data seems invasive, Ferris said the students don’t seem to mind. She doesn’t think she has seen a single customer refuse to give up the data.
It certainly didn’t seem to bother Nina Wolff Landau, a junior at Brown University…
“Maybe I should have been more apprehensive, but everyone has your information at this point anyway,” she said. “To give out my name and email and what I study does not seem so risky to me.”
Here is the full article: