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Hello guys, Greetings from Germany.
I have found a nice List of cognitive biases on wikipedia. I would like to ask for your help to find all cognitive biases which are being used on smartphones or social media to get us hooked.
Below are the biases that are applicable. Please add your additions to this list!
Cognitive Biases in Social Media
|Name||Description||Relation to social media|
|Anchoring||Tendency to rely too heavily, or “anchor”, on one trait or piece of information when making decisions||News on feeds are more and more small and strong as message, to capture the attention of the viewer, who relies on a partial and biased information to make their political/social/ethic choices.|
|Confirmation bias||Tendency to search for, interpret, focus on and remember information in a way that confirms one’s preconceptions||Recommended contents on social media feeds tend to confirm user’s beliefs, typically pictures, videos, etc. that push the user belief to some extreme to maximize the chance of being consumed.|
|Information bias||The tendency to seek information even when it cannot affect action||People use to look for an issue on the web and in social media and are not able to interpret and give meaning to the huge mass of information that they can get.|
|Actor-observer bias||The actor of an event tends to give more importance to the social situational elements, whereas the observer gives more importance to the actor personality||People use to comment on social media post only on the basis of the few information contained in the post, many times judging the person who posted and making strong claims about his/her personality.|
|Social desirability bias||The tendency to over-report socially desirable characteristics or behaviours in oneself and under-report socially undesirable ones||Social profiles are usually made collecting all positive pieces of user’s own personality, life, exterior aspect, etc., according to his/her own idea of sharable identity. LinkedIn is the perfect example of where this bias plays out.|