Hi @metasj. Nice to ‘see’ you 
I was starting to doubt the slogan myself as well. It gives the idea of humans adapting to technology, by bridging the gap. It should be the other way around. I found some things mentioned by @boydcsterin What it means to be human appealing. Thinking of something like ‘technnology but with a heart’ and then in proper form. Maybe @nivedita in the design contest came quite close:
PS The ‘Web’ was chosen because the restriction to online/digital technology is clearer, and because it rhymes (Solid project uses web in the same sense (Re-decentralizing the Web). Their tech is not just suitable for websites)