I have been trying to elucidate a new concept of bad blocking, which is the next step along from ad blocking.
‘Bad’ is short for ‘built-in ad’, which is, for example, the Facebook News Feed, YouTube’s recommended videos, Twitter’s trending bar, or Buzzfeed’s carousels and sidebars.
These are all features put in products by their own designers to keep users there for longer than they intend.
They are not critical to enjoying the product, and hence could easily be opt-in (e.g. hidden behind a button) except that this wouldn’t meet the designers’ goals of increasing engagement.
I’d be interested in your thoughts. A better description is available in this piece I wrote for Hacker Noon: