I’m very interested in what people think of what Brave Software Inc - Brave Browser - is doing to hep the internet - it seems to have a better strategy to help users and the internet than Mozilla.
The CEO, Branden Eich, used to be a leader at Mozilla.
Brave addresses the ad issue on the web – promoting better content and less user distraction:
- Content providers aren’t getting enough money, meaning we (users) are losing content (nothing is free)
- Fraud – something like 7 billion dollars per year lost to fraud and not paying for your content or apps
- Malware – ex. Ads doing bitcoin mining in the background
- Horribly distracting – especially auto-start video ads
- Takes time for you device to download and display ads on each page
Brave browser:
- simplifies the ad system be removing middle players and providing much more security
- Allows micropayments instead of advertising if users choose to do so
- might be setting itself up to be a monopoly – I worry about that a lot
- Brave Software Inc is a privately held company, I don’t like the idea of doing open source work that makes a private company money… but the cause they are supporting still seems worthwhile. I wish they were non-profit.
Good summaries:
https://www.brave.com/how-to-fix-the-web/