It is a good point @Free! And also one that has been brought up in discussions for our Awareness Campaigns program, and we agree on that. See for instance this issue on Github: Proposed position statement on references and approach to tech companies.
Now, my reaction did not show the bias you claim it has. Looking at the marketing message that is packaged in the video (which I agree is very funny, btw), it aims to invoke a gut feeling against current efforts to improve tech. First it shows Humane Tech messages send out to the public (which people increasingly see coming from everywhere) as overly alarmist. Then the video continues showing - with funny sketches - that there are positive aspects to smartphones as well (which I agree there are too, as I mentioned, and which TimeWellSpent efforts also do not deny).
But in the comparison it brings up a ‘Phones’ versus ‘Haters’ score. And that is really, really wrong, IMHO. That is nefarious marketing, if you ask me. So the girl or guy that is kindly pointing out the health aspects of smartphones is being positioned as a naggy, alarmist, hater.
This ad, and its good production value, its potential to go viral, will greatly influence public opinion.
And finally besides the obvious message in there, it is flashy, quick-paced, colorful, sensational, superficial: It promotes the culture where we ‘just use all this great stuff’ without thinking and let the tech overcome us.
I have no qualms in discussing this and similar stuff on this forum in honest words, and don’t think it will do much harm too. This forum is not read by the masses, and if the company reads it, we can have a reasoned discussion.
But fully agree that where we do go public we should have a careful position as outlined on Github.