Hi @susanna.sek!
Nice to see your product able to eradicate some more of those attention-grabbing, distractive content feeds for Safari and iOS. The site looks well-designed.
As you may know - and as stated in the description of the Apps & Tools category - advertising your product to our community also entals being open to honest feedback on the Humane Tech aspects where you can still make improvements. And I have some of that feedback I’d like to provide.
But first a technical issue I noticed. I am on a Linux machine with Firefox, and when I scroll your site, my CPU starts taking up a continuous 40% of processing power, and laptop fans start blowing. Something very heavy is on your site, and I think it is the scrolling content being displayed in the smartphones. You should take a look at that.
Now to the actual feedback:
Business model / pricing
One thing where you can improve is in Transparency. The first thing I always do when looking at a product website is to determine what the business model is. How do you intend to earn money? And at first I overlooked that, started to read the Privacy Policy and couldn’t deduce from that. Until I saw ‘In-App Purchases’ on the AppStore page. Then I reread your landing page and I found the small-font text “Premium required to unlock remaining blockers.”.
IMHO being transparent and clear entails making this much more clearer. It is not something to be ashamed about, or that should be hidden from view. The best would be to have a Pricing table: Free mean you only get FB eradicator, then $ XX (per month?) for Premium and unlock the rest.
Also there should be info on the payment method being used (unless that is all integrated in AppStore).
Finally, and important, since you are a commercial company: Who are you? What is your company name, registration number? Do you have an office? How else can I contact you, besides the email address? Who are the founders, the team?
Many people don’t realize it, but by installing a browser extension or App you give a lot of trust to the software provider, who could theoretically install a Bitcoin miner, or a backdoor on your device. Not you, of course, but it would help if you conveyed that trust to the user. As awareness of privacy and security grows, this can become your companies’ USP.
Privacy Policy
The Privacy Policy (PP) text looked quite good, actually. The text is readable by normal users, and does not contain overly complex legalese.
Yet - and this applies to any post-GDPR human-readable PP - it is probably drafted by a lawyer, and the more casual writing style can still contain a lot of loopholes that are easily overlooked by a layman user.
There is no mention about Personally Identifiable Data (PII) being used for tracking or advertising, which is quite good. And on the site in the FAQ you also mention that Apple Content Blocking disallows user tracking (though this should be better explained or have a link to a relevant article on how that works).
But in the PP you could be more explicit. Explicitly state that no information is provided to 3rd parties and that you take care to not provide 3rd-party tracking and data collection. What I notice is that you use Google Analytics (GA) and Firebase for analytics to provide your Service, which makes me think that Google still gets to know my detailed browsing behavior!
That last point is really important. If I were your customer I would really hate that if that was the case. I know GA has an anonymous operating mode, and you probably use Firebase as your backend, server-side application. Google can de-anonymize what it receives through these services. You could get rid of GA (e.g. replacing by a self-hosted Matomo.org), but for Firebase that would be more difficult, then.
Final thing on the PP: Why do you host it as PDF on Google Drive and not as a regular web page?
Hope you appreciate my feedback 