Attention tokens: is Brave doing enough?

@JohnActivist Brave certainly has strong technical leadership behind it. But as a for-profit company, they can only make a difference if the market responds favorably to their product.

They are making a lot of risky assumptions right now. Their business model can only work if we fast-forward 10 years and find that

  1. cryptocurrency has become a stable unit of exchange (right now it isn’t)
  2. the cryptocurrency ecosystem will still support altcoins (doubtful)
  3. targeted, auto-deployed digital ads continue to be valued highly (probably not)

There is some big news, the private web search engine Brave Search is now out of beta!

Brave Search is the real deal, because unlike other search engines such as DuckDuckGo, Yahoo (US) and Startpage, Brave Search is not powered by Google or Microsoft! Brave Search actually provides its own web results and does not rely on a big tech. They are thus building an independent competitor to big tech!

Besides being private Brave Search also has a feature, to remove filter bubbles. Pretty cool.

Also I believe BAT, Basic Attention Token, is on good footing because it’s backed by ever growing real world usage in Brave Browser, Yet there is a flaw to their system where they are effectively stealing ad revenue from publishers, and replacing it with much smaller BAT revenue. I hope Brave Ads can figure out a way to work with publishers in the future instead of against them.