# Starting a Business Without being on Social Media

**URL:** <https://community.humanetech.com/t/starting-a-business-without-being-on-social-media/5151>\
**Category:** Central\
**Tags:** idea\
**Created:** [January 17, 2021, 12:22am UTC](https://community.humanetech.com/t/starting-a-business-without-being-on-social-media/5151 "2021-01-17T00:22:54Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![kiran](https://avatars.discourse-cdn.com/v4/letter/k/13edae/32.png) [@kiran](https://community.humanetech.com/u/kiran)\
**Post date:** [January 17, 2021, 12:22am UTC](https://community.humanetech.com/t/starting-a-business-without-being-on-social-media/5151/1 "2021-01-17T00:22:54Z")

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Looking for some perspectives on the following… I’ve been off social media for 9 years (Instagram, FB, Twitter, LInkedIn) and really enjoy the freedom of not being “addicted” to them. However, recently, I embarked on building a new business (app) and I’m worried that if I’m not on social media I’m going to be dead in the water. A few weeks ago, I did create a LinkedIn account and published a medium article but haven’t done much else. I’ve noticed nowadays there’s a heavy focus on brand identity - whether your an individual brand or your startup is a brand. Anyone come across success stories on how people have navigated through this ? Or if you’ve read any articles on this or have some insights please share… (for example, I see Tristan is on Twitter and LinkedIn so thinking I may just have to figure out a way to make the platforms work for me vs. being taken over by them)