# RDR Seeks Input on New Standards for Targeted Advertising and Human Rights

**URL:** https://community.humanetech.com/t/rdr-seeks-input-on-new-standards-for-targeted-advertising-and-human-rights/3515
**Category:** Privacy
**Tags:** human-rights, best-practice, advertising
**Created:** [March 4, 2019, 12:54pm UTC](https://community.humanetech.com/t/rdr-seeks-input-on-new-standards-for-targeted-advertising-and-human-rights/3515 "2019-03-04T12:54:34Z")
**Posts on this page:** 1
**Page:** 1

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### Author: ![aschrijver](https://yyz2.discourse-cdn.com/flex036/user_avatar/community.humanetech.com/aschrijver/32/1498_2.png) [@aschrijver](https://community.humanetech.com/u/aschrijver)
#### Post date: [March 4, 2019, 12:54pm UTC](https://community.humanetech.com/t/rdr-seeks-input-on-new-standards-for-targeted-advertising-and-human-rights/3515/1 "2019-03-04T12:54:34Z")

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Ranking Digital Rights is formulating standards to evaluate targeted advertising practices of companies and their effects on human digital rights.

> **[RDR Seeks Input on New Standards for Targeted Advertising and Human Rights -...](https://rankingdigitalrights.org/2019/02/20/rdr-seeks-input-on-new-standards-for-targeted-advertising-and-human-rights/)**
>
> RDR is now seeking feedback on materials that will be used to develop pilot indicators to evaluate internet, mobile, and telecommunications companies on their policies and disclosures related to how targeted advertising affects the human rights of...

An interesting article with some further pointers to materials:

- [**Human Rights Risk Scenarios**](https://rankingdigitalrights.org/wp-content/uploads/2019/02/Human-Rights-Risk-Scenarios-targeted-advertising.pdf) (pdf): a list of “risk scenarios,” each describing human rights harms directly or indirectly related to privacy and expression that can result from targeted advertising business models and the choices they incentivize companies to make.

- [**Best Practices**](https://rankingdigitalrights.org/wp-content/uploads/2019/02/Best-Practices-targeted-advertising.pdf) (pdf): a number of best practices related to targeted advertising for company disclosure and policy that could help prevent or mitigate these risks.