Yes, this is the idea. Creating memes and video’s that hopefully go viral (not easy). Involves lotsa social media campaigning and the like.
The texts of the memes are most important and I want to spent time brainstorming, so we get a whole bunch of them that are both very funny, gripping and to the point. Then find the imagery to accompany them with.
Yes, indeed. We have lotsa things on our plate right now, but I envision creating an OSS project for the more tech-savvy members of our project and the broader Github member base to build a power tool (or select one, if it already exists - do not reinvent the wheel ) along these lines: