# Look Up-Campaign in Australia; anything similar elsewhere? **URL:** \ **Category:** Awareness program\ **Tags:** idea, campaign\ **Created:** [February 4, 2019, 9:44pm UTC](https://community.humanetech.com/t/look-up-campaign-in-australia-anything-similar-elsewhere/3365 "2019-02-04T21:44:02Z")\ **Posts on this page:** 4\ **Page:** 1
**Author:** ![mesophyte](https://avatars.discourse-cdn.com/v4/letter/m/b782af/32.png) [@mesophyte](https://community.humanetech.com/u/mesophyte)\ **Post date:** [February 4, 2019, 9:44pm UTC](https://community.humanetech.com/t/look-up-campaign-in-australia-anything-similar-elsewhere/3365/1 "2019-02-04T21:44:02Z")
Taking the train in Melbourne (Australia), I saw what was one of the first useful ads on the big screens that pepper the train station: a campaign called Look Up, something I had not heard of before. I’d attach an image but apparently can’t. Anyway, the website (see below) has a well-presented 60-page report on some of the science of focus, attention etc. I thought this was excellent - has anyone seen anything similar elsewhere? > **[LOOKUP](https://www.lookup.org.au/)** > > Discover how looking up has the power to change your mind, mood & perception of the world. The Look Up movement is championed by The Outdoor Media Association and coming to the real world near you. Look Up © 2018 Outdoor Media Association. ---
**Author:** ![aschrijver](https://yyz2.discourse-cdn.com/flex036/user_avatar/community.humanetech.com/aschrijver/32/1498_2.png) [@aschrijver](https://community.humanetech.com/u/aschrijver)\ **Post date:** [February 4, 2019, 9:59pm UTC](https://community.humanetech.com/t/look-up-campaign-in-australia-anything-similar-elsewhere/3365/2 "2019-02-04T21:59:00Z")
Nice!! Looks like the opposite of [Phone Zombies](http://community.humanetech.com/t/phone-zombies-campaign-anchoring-the-term-phone-zombies-in-common-language/2710) and similar in idea to [this campaign](http://community.humanetech.com/t/grieving-loss-of-conversation/1515/12) in the Netherlands. ---
**Author:** ![healthyswimmer](https://yyz2.discourse-cdn.com/flex036/user_avatar/community.humanetech.com/healthyswimmer/32/229_2.png) [@healthyswimmer](https://community.humanetech.com/u/healthyswimmer)\ **Post date:** [February 5, 2019, 1:44am UTC](https://community.humanetech.com/t/look-up-campaign-in-australia-anything-similar-elsewhere/3365/3 "2019-02-05T01:44:29Z")
If the organization isn’t making money on this ask if we can spread it over here… ---
**Author:** ![ssreynolds](https://avatars.discourse-cdn.com/v4/letter/s/8baadc/32.png) [@ssreynolds](https://community.humanetech.com/u/ssreynolds)\ **Post date:** [February 6, 2019, 11:19am UTC](https://community.humanetech.com/t/look-up-campaign-in-australia-anything-similar-elsewhere/3365/4 "2019-02-06T11:19:40Z")
I love it when great minds think alike. We are slower on this, but are creating a [Lookuppodcast.com](http://Lookuppodcast.com). ![02%20PM](https://canada1.discourse-cdn.com/flex036/uploads/humanetech/original/2X/5/51f214e3a4cd0579116b7f09d906be5fe140f8f3.png)