Another LinkedIn dark pattern I noticed for some time. It is a subtle one, but it has to do with the text shown in notifications (note: I edited the screenshot for privacy reasons):
Notice what the text says: “<connection> and 1 other replied to and liked your comment”..
So how many people liked my comment, and how many people replied to it? This could well be 2 likes and 2 comments.. wow, I should check it out!
It appears that only one person (<connection>) both liked and replied to it. So one like, one reply.
By formulating this way the notification looks more interesting, making it more likely that you check the article, and stay longer than you’d liked onto the LI app.
Another thing I notice, if I have been quiet for a while on LI (not much to notify me about), that the previous notification suddenly appears again. Whoops, I am in the LI app again.. 