There is a new startup called Openbook in the Hague, Netherlands that is trying to build a new humane social network. They are now trying to raise €100,000 on Kickstarter. This looks impressive and well thought out, though they are still in early development.
They already have a team of 10. They plan on having a for-profit business model relying on funding, with their proposed future revenue coming from talking a cut of online payments made using a proposed digital currency. They will need large funding for rapid growth.
This article was published yesterday.
Please note that I have no affiliation with Openbook whatsoever.