# Deception Patterns at Scale: Findings from a Crawl of 11K Shopping Websites

**URL:** <https://community.humanetech.com/t/deception-patterns-at-scale-findings-from-a-crawl-of-11k-shopping-websites/4182>\
**Category:** Humane design\
**Created:** [July 1, 2019, 10:50am UTC](https://community.humanetech.com/t/deception-patterns-at-scale-findings-from-a-crawl-of-11k-shopping-websites/4182 "2019-07-01T10:50:01Z")\
**Posts on this page:** 2\
**Page:** 1

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**Author:** ![aschrijver](https://yyz2.discourse-cdn.com/flex036/user_avatar/community.humanetech.com/aschrijver/32/1498_2.png) [@aschrijver](https://community.humanetech.com/u/aschrijver)\
**Post date:** [July 1, 2019, 10:50am UTC](https://community.humanetech.com/t/deception-patterns-at-scale-findings-from-a-crawl-of-11k-shopping-websites/4182/1 "2019-07-01T10:50:01Z")

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I could have posted this to [Identifying deception patterns on the web](http://community.humanetech.com/t/identifying-dark-patterns-on-the-web/1761) but this resource deserves a topic of its own:

# [[Deception] Patterns at Scale: Findings from a Crawl of 11K Shopping Websites](https://webtransparency.cs.princeton.edu/dark-patterns/)

> [Deception] patterns are user interface design choices that benefit an online service by coercing, steering, or deceiving users into making unintended and potentially harmful decisions. We conducted a large-scale study, analyzing ~53K product pages from ~11K shopping websites to characterize and quantify the prevalence of [deception] patterns.

Visit the website above to find examples of most pattern categories and read the research paper:

> **[dark-patterns.pdf](https://webtransparency.cs.princeton.edu/dark-patterns/assets/dark-patterns.pdf)**
>
> 5.67 MB

**Update** : Edited according to [Proposed to IETF: Use 'Deception Patterns' instead of 'Dark Patterns'](http://community.humanetech.com/t/proposed-to-ietf-use-deception-patterns-instead-of-dark-patterns/5012)

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**Author:** ![aschrijver](https://yyz2.discourse-cdn.com/flex036/user_avatar/community.humanetech.com/aschrijver/32/1498_2.png) [@aschrijver](https://community.humanetech.com/u/aschrijver)\
**Post date:** [January 30, 2021, 5:50pm UTC](https://community.humanetech.com/t/deception-patterns-at-scale-findings-from-a-crawl-of-11k-shopping-websites/4182/2 "2021-01-30T17:50:21Z")

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The link above is featuring again on Hacker News now: [Dark Patterns at Scale: Findings from a Crawl of 11K Shopping Websites (2019) | Hacker News](https://news.ycombinator.com/item?id=25968531)