# Attention tokens: is Brave doing enough? **URL:** \ **Category:** Ethics\ **Tags:** attention\ **Created:** [February 4, 2018, 4:19pm UTC](https://community.humanetech.com/t/attention-tokens-is-brave-doing-enough/24 "2018-02-04T16:19:28Z")\ **Posts on this page:** 1\ **Showing post:** 16
**Author:** ![JohnActivist](https://avatars.discourse-cdn.com/v4/letter/j/e47774/32.png) [@JohnActivist](https://community.humanetech.com/u/JohnActivist)\ **Post date:** [April 12, 2018, 4:26pm UTC](https://community.humanetech.com/t/attention-tokens-is-brave-doing-enough/24/16 "2018-04-12T16:26:29Z")
I’m very interested in what people think of what Brave Software Inc - Brave Browser - is doing to hep the internet - it seems to have a better strategy to help users and the internet than Mozilla. The CEO, Branden Eich, used to be a leader at Mozilla. Brave addresses the ad issue on the web – promoting better content and less user distraction: - Content providers aren’t getting enough money, meaning we (users) are losing content (nothing is free) - Fraud – something like 7 billion dollars per year lost to fraud and not paying for your content or apps - Malware – ex. Ads doing bitcoin mining in the background - Horribly distracting – especially auto-start video ads - Takes time for you device to download and display ads on each page Brave browser: - simplifies the ad system be removing middle players and providing much more security - Allows micropayments instead of advertising if users choose to do so - might be setting itself up to be a monopoly – I worry about that a lot - Brave Software Inc is a privately held company, I don’t like the idea of doing open source work that makes a private company money… but the cause they are supporting still seems worthwhile. I wish they were non-profit. Good summaries: > **[How to Fix the Web | Brave](https://brave.com/blog/how-to-fix-the-web/)** > > The Web is always in trouble for some reason or other. I remember when Microsoft came after Netscape and threatened to lock Web standards into IE. Only the Web is so big, with such reach to billions of users, that no one owns it. This means it will... > **[Why I’m bullish on BAT and the Brave Browser in 2018 | HackerNoon](https://hackernoon.com/why-im-bullish-on-bat-and-the-brave-browser-in-2018-8e2cbc0ce420)** > > Right now, there are over 1,300 cryptocurrencies on the market. And to be frank, most of them are shit. Many coins make grandiose claims to provide utility and value to platforms that fail to exist, and yet people are dumping billions of dollars in... --- _[View the full topic](https://community.humanetech.com/t/attention-tokens-is-brave-doing-enough/24)._