# Aligning incentives of media - personal reality filter?

**URL:** <https://community.humanetech.com/t/aligning-incentives-of-media-personal-reality-filter/5126>\
**Category:** Uncategorized\
**Created:** [December 26, 2020, 10:00pm UTC](https://community.humanetech.com/t/aligning-incentives-of-media-personal-reality-filter/5126 "2020-12-26T22:00:57Z")\
**Posts on this page:** 1\
**Showing post:** 10

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**Author:** ![marsrobertson](https://yyz2.discourse-cdn.com/flex036/user_avatar/community.humanetech.com/marsrobertson/32/3260_2.png) [@marsrobertson](https://community.humanetech.com/u/marsrobertson)\
**Post date:** [March 16, 2021, 7:38am UTC](https://community.humanetech.com/t/aligning-incentives-of-media-personal-reality-filter/5126/10 "2021-03-16T07:38:02Z")

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I think that US Congress will be too slow to regulate FB / Twitter / other media platforms.

I think that the innovation has to come bottom-up.

I think that people should own their devices and be able to run any software their desire (not always the case)

I think it is within our technical ability to create **PERSONAL REALITY FILTER** - ability to optimise on the client side what type of content is serving my health, wealth, wellbeing.

I think that if this problemis presented to Apple / Google / Microsoft they will find every excuse in the book to say _“impossible, against fair competition, etc”_

### I still believe it is possible

A piece of code that is working for me, not for them.

**Ownership of the device that I own?** Controversial: [Defend Your Right to Repair! | Electronic Frontier Foundation](https://www.eff.org/issues/right-to-repair)

I don’t want to go full Stallman here but I clearly see value of total ownership.

_(truth to be told, I would be able to analyse millions LOC of low level driver code anyway)_

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